6 Key Trends Shaping Healthcare Recruitment in NZ


The healthcare sector in New Zealand and globally is experiencing rapid transformation, with numerous trends influencing staffing and recruitment strategies. As a healthcare recruitment company, DeoCare is dedicated to assisting our clients in achieving their talent acquisition objectives by recognising and comprehending local and global healthcare industry trends.

In this article, we explore six key trends shaping healthcare recruitment in New Zealand.

Addressing Critical Issues: Pay Parity, Staff Migration, and Policy Changes

The New Zealand government last week announced a pay increase of up to 15 percent for more than 8000 nurses employed in aged care, hospices and other community providers.

This pay parity initiative aims to narrow the wage gap between nurses in various healthcare settings.

The issue of equal pay for nurses compared to DHBs, has been a constant factor in staff turnover at various facilities around the country. With the current pay rise, most nurses’ base salary will be about 95 percent of their hospital-based colleagues’ pay.

Addressing these issues, while making sure that intended policy changes such as immigration, funding for IQNs, stay on point, nursing could become an even more appealing career option for professionals, significantly altering the recruitment landscape.

Demand for Healthcare Professionals in Rural Areas

New Zealand has a growing need for healthcare professionals in rural areas, where medical services are often scarce. According to a 2021 report by the Royal New Zealand College of General Practitioners, more than half of New Zealand’s rural general practices are struggling to fill vacancies. This trend is expected to continue, given the aging population and increasing demand for medical services in these areas.

At DeoCare, we understand the unique challenges of rural healthcare recruitment and are committed to connecting skilled professionals with facilities in these regions. By leveraging our extensive network and local insights, we help ensure that rural communities have access to high-quality healthcare.

ESG Considerations in Healthcare Recruitment

Environmental, Social, and Governance (ESG) criteria have become increasingly important in the business world, affecting recruitment practices in various industries, including healthcare. The growing focus on ESG can be attributed to job seekers’ preferences for companies with strong ESG policies. As a result, recruitment firms like DeoCare are paying close attention to the ESG policies of healthcare organisations, as well as candidates’ values and expectations.

A 2021 report from the Responsible Investment Association Australasia (RIAA) found that responsible investments in New Zealand have grown by 62 percent since 2018. By emphasising ESG policies and maintaining high ethical standards, healthcare providers can attract and retain qualified professionals who value sustainability and ethical practices.

Emphasis on Mental Health Services

The New Zealand government has committed to investing in mental health services, including hiring more professionals and expanding access to care. This policy direction highlights the need for skilled mental health practitioners, leading to a growing demand for qualified candidates in this field.

Our team at DeoCare is well-versed in the requirements of mental health recruitment, helping organisations find the right candidates for their mental health programs. By understanding the specific skills and qualifications necessary in this field, we effectively match talented professionals with the organisations that need them most.

Digital Transformation and the Rise of Telehealth in Healthcare Recruitment

The Covid-19 pandemic has accelerated digital transformation in healthcare, resulting in a surge in telehealth adoption. Telehealth services have proven effective in improving access to care for patients in remote areas, reducing the need for in-person consultations. As a result, healthcare providers are increasingly seeking professionals with telehealth expertise.

Aging Healthcare Workforce

New Zealand, like many other countries, faces an aging healthcare workforce. As experienced professionals retire, there is a growing need for new talent to fill these vacancies. A 2019 report by Health Workforce New Zealand emphasised the need for a strategic approach to address workforce shortages and ensure the sustainability of the healthcare system.

Facilities that focus on developing a talent pipeline within their organisations and building a reputation as a fair employer will go a long way in addressing this future workforce challenge.


At DeoCare NZ, we strive to stay ahead of the curve when it comes to healthcare recruitment trends. Our in-depth knowledge of recruitment policy changes, rural healthcare, mental health services, telehealth, and the challenges posed by an aging healthcare workforce allows us to provide a solutions-focused approach to recruitment.

By understanding and addressing these trends, we effectively connect healthcare providers with the top talent they need to deliver high-quality patient care.

As the healthcare landscape continues to evolve, our commitment to staying informed about emerging trends and adapting our strategies accordingly ensures that we remain a valuable partner for healthcare organisations in New Zealand.

Whether you’re seeking skilled professionals in rural areas, expanding your mental health services, or embracing digital transformation through telehealth, DeoCare is well-positioned to help you achieve your recruitment goals and build a workforce that meets the needs of your patients and communities.

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